Feromon

A unified, institutional brand system that positions Feromon, producer of nanostructured, water-borne additives, commanding the upcoming regulatory transition of $32B of the global coatings industry. The challenge was to construct a visual identity capable of targeting layers of audiences, from B2B to B2C to investors, asking for a visual language of regulatory authority for retailers, quality for consumers, and high-margin enterprise scalability for VCs.