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Businesses and customers are

50% more

likely to buy*

from a brand presenting them
with a personal emotional value.
Creating that value is what I do.

*From Promotion to Emotion: Connecting B2B Customers to Brands, Think with Google, Sam Nathan, Karl Schmidt/October 2013

Emotional value is a connection with a customer—a sense of excitement and pride that drives purchase intent and pricing power. Whether it’s between businesses or business and the customer, emotional value is one of the strongest decision-making factors because, in both cases, we are dealing with a human cognitive process and its bias.  
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