• March 2015
  • Art Direction
  • Graphics
  • Microsite

website and graphics for BMW Art Cars project

Since 1975, a total of 19 international artists have been creating BMW Art Cars on the basis of contemporary BMW automobiles. The collection was inaugurated when French race car driver and art aficionado Hervé Poulain in collaboration with the then current BMW Motorsport Director Jochen Neerpasch asked his artist friend Alexander Calder to design a car.