Emotional value drives

66%

of b2b buys.*
Creating that value is what I do.
*Inspired B2B Report, Wunderman Thompson, 2023
Emotional value is a connection with a customer—a sense of excitement and pride that drives purchase intent and pricing power. Whether it’s between businesses or business and the customer, emotional value is one of the strongest decision-making factors because, in both cases, we are dealing with a human cognitive process and its bias.  
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norwegian carbon credits

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